Stronger responses devoted equal time to AS and A2 productions (and other media
production work if applicable) and clearly signposted progress over time throughout the answer.
The distinction between general research and planning, production techniques and / or use of
audience feedback and the strategic adoption or subversion of media conventions was the key
distinguishing feature of level 4 answers. Top level answers also featured a range of specific
textual examples at the ‘micro’ level rather than broad genre traits or the more obvious end of
the scale of audience expectations. The strongest answers drew conclusions from carefully-
chosen examples from real media texts and explained how these informed decisions made.
Many candidates chose to point out the value of research and planning at the broader level but
failed to explain examples in any detail. Most candidates provided evidence of the progression
from AS to Advanced but the higher marked responses gave specific examples linked to
production outcomes. An omission in many level 2 answers was the link to media production
outcomes. Candidates in this category would describe research or planning that had been
undertaken, but with little sense of what impact this had had on the productions themselves or
the decisions they had made.
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